Full project presentation with relevant callouts
-
JOHN DEERE POWER SYSTEMS
VIRTUAL SHOWROOM
03 / 2021
EXPRESSING A BRAND AND PRODUCT STORY IN A DIGITAL AGE.
John Deere Power Systems includes engines and machinery for Marine and Industrial equipment as well as Drivetrain systems. During COVID lock down, we were asked to create a virtual space where users could dive into a micro-site to explore the products in full detail by means of 360 degree pans, a dynamic user interface, lead generation, and a beautifully designed indoor/outdoor showroom.
Additionally, this engagement would be open to all demographics of JDPS; dealers, distributors, employees, and enthusiasts.
I created a UX and UI flowchart to allow for easy navigation between products as well as the ability to loop into the JDPS website and lead retrieval system.
AGENCY : MC2
TEAM :
-
Creative Director, UX and UI Design> Adam Sweet
-
Concept Design, 3D Modeling, rendering > Huichi Olsen
-
Concept Design > Saul Stokes and Wyatt Wehking