MANHATTAN, NY

LUCID MOTORS LISTING DAY

INTRODUCTION TO THE MASSES.

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Lucid wanted a big presence throughout New York City before the reveal of their new stock ticker, $LCID, on Nasdaq.

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We cultivated a series of boxes which showed up in three strategic Manhattan locations four days before the opening bell on Wall Street.

The boxes featured a QR code which dropped users into a specialized site activation where they could learn about the Lucid Air EV vehicle.

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On Reveal Day, the boxes went from incognito QR code scanners to high end vehicle showcases for the Air.