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DETROIT, MI

BOLLINGER MOTORS DETROIT LAUNCH

AMPLIFY OUR DETROIT ROOTS.

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Bollinger Motors is a new brand of vehicle in the EV space. Their focus on distilled industrial design and engineered utility was front of mind as we created this socially shared experiential trek across the state of Michigan. We planned a multi-day adventure visitng Michigan's top sites and posting everything on Bollinger's Instagram page. 

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The launch culminated at a live reveal event at Detroits Eastern Shed with product exploration engagements and a full course Ride & Drive.

07   /   2019

AGENCY : MC2

TEAM : 

  • Creative Director, Strategy, and 2D Design > Adam Sweet

  • Creative Director, Strategy, and 3D Design > Saul Stokes

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