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MULTI-VENUE
RUBRIK EXHIBIT EXPERIENCE
03 / 12 / 2020
UNDERSTANDING THE NEED TO STAND OUT FROM THE CROWD.
Rubrik's request for their new exhibition space was defined as something that would stand out from their competitors, and offer totally new brand language and architecture. For a company working in ransomware and cyber attacks, we took an approach that was not only eye-catching, but allowed for unique interpretations on how guests might interact with their software demos.
AGENCY : MC2
TEAM :
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Creative Director, Design and Rendering > Adam Sweet
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Creative Director, Experience > Brett Montplaisir
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Design > Saul Stokes
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Initial Concept Design > Kayla DeJong
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